JAN PETER VAN DOORN
Jan Peter van Doorn was born in 1950 in Amsterdam. He studied Business Administration (MBA) and spent a major part of his career in advertising, working as a strategist for Prad (later Publicis) and JWT. He ran his own agency, Benjamens van Doorn Euro RSCG, for ten years, and his clients have included Heineken, Douwe Egberts, Nuon, ABN, Achmea, Unilever, Delta Lloyd, the Dutch Ministry of Economic Affairs, Agriculture and Innovation, and the Dutch Ministry of Infrastructure and the Environment.
He was chairman of the Dutch brand association Merkgenootschap and of the Platform Commerciële Communicatie (a collaboration agreement between the Dutch professional bodies BVA, DMSA, VEA and NIMA). He also received the Walter Schaper award for his contribution to advertising.
For the past decade, he has been particularly fascinated by the topic of identity – in particular his own identity and its development. This led him to write two books on the subject: ‘Ontploeteren’, ‘zie het, snap het, doe het’ and ‘De ontdekking van je ding’.
He has been active as founding partner of The Food Agency since 2011.